Updated: Mar 15, 2021

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You could elaborate a lot on this question. But let's see what makes a coach great. First of all, it’s not important which certifications you have or diplomas you display in your office. Age isn’t important either. Even experience isn’t the most important issue. It all contributes to being a great coach, but it isn’t the essence. The essence is that a coach can produce results. And to be honest, it doesn’t matter how he does it. There are many techniques a coach can use but all of the techniques don’t matter if it doesn’t benefit your client. What I have learned in the years I’ve been coaching is that you have to be careful if someone approaches you with a specific problem. In my experience, the source or the root of the problem is always something that is lying underneath. Most of the time your clients have no clue that it’s there! It needs a little digging, that’s why trust is key. Herefore, I holistically approach everyone. Trouble is that if you want to market your coaching business, you’ll have to focus on one thing. Which is a pity, because often people come to you with a problem they actually don’t have. They merely think they do! In a perfect world, everyone would have a coach. Because everyone needs one. And I'm not saying this because I'm in the coaching trade. Sometimes only listening to someone can even be a big help. When people articulate their thoughts the brain often figures out a solution all by itself. So hearing yourself speak and having a soundboard can structure your thoughts and in some cases that's even enough to provide a lot of value. That’s why friends and family aren’t the ideal soundboard. They will judge and give you their opinion and that is the one thing you don’t need to do as a coach. But the absolute biggest thing that makes you a great coach is that you keep working on yourself. It's the same as happiness. If you are not happy, how can you make other people happy? Eventually, you will wear yourself down and stumble into a depression or worse. As a coach, you need to be working on yourself constantly. You'll need to address your problems, so you can make sure you'll be there 100% for your client. Not that you can’t have a bad day, but even then you need to give your client the attention he needs instead of wrestling with your issues. If you can establish that, this will be more powerful than all the techniques you can learn about coaching. Or as they say: ‘practice what you preach’.

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