Model C

If you can make a dying child laugh,

you can conquer the world

From 1998 until 2008 I was a hospital clown.

For those who don't know the concept,

hospital clowns visit children in hospitals.

They bring laughter where there is sadness, pain, and sorrow.

I am convinced there is nothing more heartbreaking than seeing your child in pain.

I believe that the ultimate pain is losing your child.

I can’t imagine anything that is more devastating.


Most of the children leave the hospital soon. They have a broken arm, or need a minor operation

and will heal in a matter of weeks or months. Some children however have only a few months, weeks, or even days left to live.


I started wondering what kind of person you needed to be to do this work?

You needed to be a clown, for sure but there was more to it.

How do you need to reflect on life, business, and people?


I reflected upon these rather S.E.R.I.O.U.S issues and used them as a metaphor for life in general.

How could these insights lead to a happier life or success?


Being happy is the goal of all people. It is a search, a path that every human being has to take.

Could the use of the principles of a hospital clown result in a happier life?


Turns out it can!

Model C was the turning point in my life. It gave me a way to achieve my goals and dreams.

It became the foundation for my coaching and the coaching program